Meet Morgan,
founder of Frase Flowers
Frase Flowers
Client feature
Frase Flowers is a nontoxic flower business located in Western New York, owned by Morgan Cabana and Alex Frase. Its primary focus is floral preservation and is the home of the Pressed Flower Buffalo. In 2024, Morgan saw the need for an email list and knew it was time to invest in her email marketing platform, especially since social media isn't guaranteed. Throughout the year, Howe Sociale worked with Morgan to set her up with an email platform and help save her time so she could focus on her product and service offerings, as well as her family.
check out what we made below!
Initial Project
In April 2024, Frase Flowers requested an email platform to protect and communicate with its customer base. Other goals included increasing brand and product awareness, as well as increasing leads and sales. Howe Sociale determined the best platform to use, set the platform up with the business' current branding, created templates for Morgan to use, created subscriber forms and embedded a pop-up and footer into its website, created an opt-in sequence and welcome journey to send to new subscribers, and sent out its first product drop email (which helped sell out the limited and one-of-a-kind pieces). We also assisted Morgan with eliminating manually reminding her biweekly floral subscription holders to pick up their fresh flowers during the summer by creating and scheduling reminder emails for the entire season.
so fresh, so clean
Initial Project highlights
New name,
same great florals
Following the initial project, Frase Flowers changed its name from The Frase Farm in July, and requested assistance updating the platform to reflect this change. We updated the platform and templates with the new branding and created and scheduled an email to communicate this change to its subscriber list.
Happy holidays!
In November, Frase Flowers requested holiday emails to communicate and promote its upcoming product drop and 2025 floral subscription sign-up. No discounts were applied to any products or services due to the nature of the client's current business model. We consulted with Morgan to help determine a communication plan to strategically communicate Frase Flowers’ plans, with the goal of driving excitement and selling out both the product drop and the upcoming subscriptions. Following this conversation, we wrote and designed emails that teased and communicated its holiday offerings and scheduled each email. These holiday emails performed phenomenally and helped with the sales of the holiday offerings.
(peep the santa hat we added to Frase Flowers' logo)
Success
Overall, Frase Flowers continues to see growth and effectiveness with an email list. Since contracting Howe Sociale in the spring of 2024, its email list has grown to over 300 subscribers, with about a 50% conversion rate.
Show Morgan some love and stay connected to Frase Flowers!
"Howe Sociale did an incredible job with my email marketing."
- Morgan Cabana
50% off your first year of flodesk!
We've used a lot of email marketing platforms in the past, but we love Flodesk the most. It's what Morgan uses and it's what we use. The best part is no matter how fast your subscriber list grows, you never have to worry about a price increase like other email marketing platforms.
Click the button below to create your Flodesk account and get 50% off your first year*. From there, contact us, so we can create an approach that helps you reach your goals and save time.
*If you use our referral link, we will receive a monetary credit for it. The credit that we receive goes right back into Howe Sociale to help us grow and reach our goals.
i like saving money
Email marketing startup package
As long as you have your email list, we can remain a little bit more calm if social media goes away tomorrow.
A GOOD FIT FOR YOU IF:
You're ready to invest in an email marketing platform and start building your email list
This package is specifically designed for those who do not have an email marketing platform yet, but are ready to invest in one that suits their business and marketing needs. We specialize in Flodesk, and you'll get 50% off your first year with it with our referral code. But we also have experience in other platforms and can point you in the right direction. We'll set up your platform for you with your branding, create your sign up forms and embed them in your website, create audience segmentations, design a newsletter template, and create your welcome email automation.
Inquire About Your Project
We're ready, are you?
An email list is vital to your business. Not only will it give you peace of mind if social media goes away tomorrow, but it will elevate your brand in more ways than one.